Meet Pauline Ducruet, Founder of Alter Designs

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Tell us about your brand. What inspired the idea and what is your vision for the future? 

Alter is an eco-responsible, non-binary brand that I created in 2018. It has since evolved into a purpose-driven brand through which I am able to convey a strong message. I feel that the fashion industry is slowly leaning into this which is great. I want to be positive about the future. 

What’s the most challenging part and how do you tackle that?

The biggest challenge is sustainable sourcing across the entire supply chain. The only way to do it properly is with time and dedication. 

What’s the most valuable advice you’ve received in building a sustainable business?

To take my time to do things right from A to Z.

In your personal life, what do you do to be more eco-responsible?

I buy consciously and try to avoid plastic, and also try to educate my friends and family on the small changes that can have a big impact when it comes to living a more sustainable day-to-day life.

Which sustainable brands do you admire and why?

I think that Stella McCartney was one of the pioneers in terms of sustainable innovation in the industry. Outside of fashion, I am a big fan of La Bouch Rouge, a French makeup brand that refrains from any use of plastic, from the packaging to the formula! It’s amazing.

In a world of fast fashion and overconsumption, what message would you like to put across about sustainability and its importance?

That we no longer have an option. It is an emergency that the whole industry needs to do something about it. The luxury of choosing to engage in sustainable practices has long since passed.

How do you personally overcome the sometimes overwhelming feeling of striving for sustainable practices in an unsustainable system?

It is hard and overwhelming but I tell myself that at least I am doing something and that my message may resonate with other people out there.

What do you do to disconnect from it all?

A good dinner with friends or walks with my dogs.

What are some of your favourite sustainable, eco-friendly spots in the city where you live? (hotels, restaurants, cafes, shops, markets, experiences etc.)

Citric Paris, Le Potager de Charlotte, Hotel HOY, La guinguette d’angele. 

Any advice to share for someone looking to adopt a more sustainable lifestyle? 

 Read about it, get into it and you’ll see that there’s a lot you can do.