INTERVIEWS

Meet Carmina Coscollar, Founder of Coscollar

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Tell us about your brand. What inspired the idea and what is your vision for the future? 

My brand is me – it is the embodiment of my love of any artistic discipline such as painting, music, design, fashion, architecture or jewelry, to mention just a few.

Inspiration is to be found everywhere and my job as a Creative Director in an advertising agency has allowed me to harness this and develop my creativity, channelling it into many fields, one of which is jewellery and the launch of my brand, Coscollar. 

This is a slow project that has been cooking over the last seven years but only recently come to light. I am not interested in achieving success quickly, but instead want to do things right to ensure a sustainable future.

What’s the most challenging part and how do you tackle that?

The most challenging part is to combine my work in advertising with my personal project. The solution? Working long hours, including weekends, and counting on the support of my partner in crime, Antonio, and skilled craftsmen to help me realise the dream. 

What’s the most valuable advice you’ve received in building a sustainable business?

Be persistent. Don’t run. And do things right. Slowly but surely is a motto to live by.

In your personal life, what do you do to be more eco-responsible?

I try to recycle as much as I can and consume responsibly. Fortunately, in Madrid where I live, there are many places to recycle,and small businesses are growing everyday.

Which sustainable brands do you admire and why?

I admire Stella McCartney as a pioneer in sustainable fashion, and also Ecoalf, a Spanish brand that changed the fashion industry model 10 years ago using 100% recycled plastic materials from the ocean to produce sustainable fashion. I also appreciate the work of small and lesser-known brands such as Asa Bolseria, which hand makes bags.

In a world of fast fashion and overconsumption, what message would you like to put across about sustainability and its importance?

Now more than ever it is necessary to stop using natural resources in a careless way. If we continue to do so, it will be the next generation who suffer. It is time to reassess our commitment to responsible consumption.

How do you personally overcome the sometimes overwhelming feeling of striving for sustainable practices in an unsustainable system?

I try to focus on my very own local area to achieve small but meaningful results, because there are so many things that we can do every day like recycling, using green transport, eating less meat or buying sustainable products that make a difference. 

What do you do to disconnect from it all?

I spend time with my family and friends, I go for walks, I enjoy Cádiz (a province of southern Spain), I visit art exhibitions and I soak up the architecture and beauty of each place I visit. Everything is a source of inspiration and relaxation.

What are some of your favourite sustainable, eco-friendly spots in the city where you live? (hotels, restaurants, cafes, shops, markets, experiences etc.)

Fortunately, here in Madrid we have several eco-friendly spots. A few of my favourites include the specialty coffee hotspots, Santa Kefeina and Toma Cafe, the school of ceramics, Tactil, the bakery Obrador San Francisco and the cheese factory, Formaje, to name a few.

Any advice to share for someone looking to adopt a more sustainable lifestyle? 

Always remember that it is immensely gratifying to know that with small gestures you can contribute to a better world.

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