ORAMAI is a sustainable fashion label based in London that brings a timeless and clean aesthetic to the modern woman’s wardrobe. Italian for ‘By Now’, it believes that all women should expect clothing to be high-quality, exquisitely crafted and environmentally friendly. Its founder, Isabella Broden, puts linen at the core of the collection thanks to its ability to grow without pesticides and biodegrade, and works with organic farmers and spinners in Belgium in an effort to preserve the heritage of their craft.
WHY WE LIKE IT:
- Casual-chic holiday and city style
- 100% GOTS certified organic linen and cruelty-free mother of pearl buttons
- The linen is spun in CO2 neutral and solar energy powered factories