HITO Eau De Parfum
- Considerately Produced
- Cruelty Free
- Friendly Materials
- Water Usage
A soulful fragrance composed of aromatic notes which help promote a meditative state, elevate the spirit and free the mind.
HITO is a natural Made in Italy fragrance. The perfume is composed of natural essential oils extracted from plants through steam distillation, while the absolutes are obtained from the flowers petals using the enfleurage technique. All raw materials used are strictly selected and the supply chain is certified.
Main notes: Sicilian Citruses, Yuzu, Elemi, Fig, A Mix of Green Notes, Pomelia, Peony, Rose, Izumi Black Tea, Cherry Tree, Cedarwood, White Musk
Size: 100ml (3.4 oz)
Water Usage: ANTE/OFURO/OMNI are 100% water free formulations. B-SOFFICE contains minimal water.
Cruelty Free: no animal derived component, no animal testing. The brand is made in Italy under the EU cosmetics rules.
Vegan: 100% plant based ingredients, no animal derived component.
Friendly Materials: Formulation excludes the components that can be harmful to the environment. Free from synthetics, gmo, toxins, parabens, petro-chemicals, sulphates, artificial fragrances.
Considerately Produced: Certificated from Cornell University and Soil Value Exchange WA:IT attained Net Carbon Negative status in 2021. WA:IT is purchasing soil carbon storage from Soil Value Exchange, a carbon removal provider who helps leading thrive in a carbon constrained world by including healthy soils as part of their portfolio of climate change solutions. WA:IT's soil carbon storage credits are provided by regenerative farmers and ranchers in Soil Value Exchange's network who are restoring healthy soils.
Packaging: Packaging is recyclable, biodegradable and is FSC certified, which guarantees the origin of the cardboard from responsible sources. Glass bottles and wooden caps are entirely recyclable. Aluminum vases are entirely recyclable and reusable. Paper labels are 100% tree-free and totally recycled. Labels are made with algae from the Venice lagoon, whose proliferation would put at risk the lagoon’s fragile ecosystem. No environmentally harmful paints or glues have been used. The wooden scoops are made with the wood production scraps and they are reusable
- About the brand
About the brand
WA:IT is a sustainable botanical beauty brand and a symbiosis between Japanese and Italian culture, blending the former's love of harmony and natural affinity with the vitality and Mediterranean warmth of the latter. All formulations are made from 100% natural ingredients and free from synthetics, GMOs, toxins, parabens, petro-chemicals, sulphates, artificial fragrances, whilst its packaging is entirely recyclable and biodegradable. In 2021, WA:IT became the first European Beauty Brand to attain carbon negative status, making it a true pioneer in the wellness industry.