Maxim’s Bustier

Sustainability

Circularity Centered: The production process is based a on circular economy model. No new fabric is produced. All fabric used is from leftover scraps from Haute Couture Maisons productions. All additional scraps from the Ethiquette are then reused in the patchworks and the smaller pieces within the collection.

Cruelty-Free: All silk used is deadstock silk.

Friendly Materials: All fabrics are upcycled from offcuts or vintage pieces sourced from fashion houses in Paris.

Considerately Produced: The Ethiquette reuses all deadstock fabrics in its collections thereby vastly reducing waste. All shipping in Paris is made by bike courier and all packaging is made from recyclable paper.

Giveback Culture: A percentage of CA is donated to the Pink Foundation in India.

Locally Crafted: All pieces are produced in The Ethiquette atelier in Paris Water Consumption: Only leftover fabrics are used. No use of water required in the process.

Packaging: All packaging is made from recyclable paper

About The Brand

The Ethiquette is a sustainable Parisian couture brand that uses leftover fabrics from French fashion houses and ancient Indian saris. Its couture line offers a rentable wardrobe whilst its retail line, By The Ethiquette, is available for purchase. Its sustainable approach includes zero pollution with collections made from letfover fabrics; a circular model based on upcycling fabrics from old collections; sustainable consumption thanks to a sharing economy; reduced production; and social commitment, with the brand donating part of its profits to NGOs working with women in India.