WA:IT is a sustainable botanical beauty brand and a symbiosis between Japanese and Italian culture, blending the former’s love of harmony and natural affinity with the vitality and Mediterranean warmth of the latter. All formulations are made from 100% natural ingredients and free from synthetics, GMOs, toxins, parabens, petro-chemicals, sulphates, artificial fragrances, whilst its packaging is entirely recyclable and biodegradable. In 2021, WA:IT became the first European Beauty Brand to attain carbon negative status, making it a true pioneer in the wellness industry.
WHY WE LIKE IT:
- Combination of Italian and Japanese potent natural ingredients
- Cruelty free and vegan beauty
- Carbon Negative status attained in 2021